Monday, May 11, 2009

American Soma

American Soma by Savannah Schroll Guz will be out shortly from So New. I designed the cover and interior. The word soma has many connotations relating to a kind of waking sleep state, with some meanings traceable to early Native Americans. The most famous literary use is in Aldous Huxley's Brave New World, in which people are required to take soma to remain happy and complacent. Today, soma is a muscle relaxer that blocks sensations of pain sent from the nerves to the brain. In the design of the book, I settled on evoking a sterile, pharmacological, drug-induced bliss.

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